The History of the Formula There are some variations of how the story of the formula goes but the company has its own version of it. The drink's original inventor John Pemberton created the drink in 1886 and had shared the recipe with only a couple of people before his death in 1888. From the untold story of founder Asa Candler's unsuccessful struggle to get the cocaine out of Coca-Cola, to the inside account of the "brilliant blunder" of New Coke, Secret Formula A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth ‍ MERCHANDISE 7X History Oasis ‍ Few tales stir more intrigue than the enigma of Coca-Cola's original 1886 recipe and its mysterious ingredient, "Merchandise 7X." This elusive component, far from being an incidental constituent, forms the bedrock of Coca-Cola's secret formula. Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Kindle Edition by Frederick Allen (Author) Format: Kindle Edition 4.4 332 ratings See all formats and editions Kindle $2.99 Read with Our Free App Hardcover $22.00 36 Used from $3.59 5 Collectible from $14.00 Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Paperback - October 27, 2015 by Frederick Allen (Author) 4.4 332 ratings .

coca cola secret formula story